We run Facebook and Instagram lead generation for Singapore home service businesses. Leads land seven days a week, weekends included, and our WhatsApp follow up replies in under 3 seconds. Your sales team gets appointments and site visits, not a list of names that never pick up.
Renovation and interior design · Movers · Maid agencies · Aircon servicing · Flooring · Painting · Pest control
31+ home industries served
8 figures in ad spend managed
Longest client: 12 years and counting
We started in 2014 and we have only ever done one thing. Facebook and Instagram advertising for home service businesses in Singapore. 31 home industries and counting, with 8 figures in ad spend data behind every decision we make on your account.
A renovation lead is not a bubble tea promo. We are not learning your business on your ad budget. We already know what a BTO homeowner asks before booking a showroom visit, what a family checks before calling a maid agency, and why a mover loses the job to the next quote.
Freelancer | General agency | The Next Comms | |
|---|---|---|---|
Focus | Takes any client | Any industry | Singapore home services only |
Who runs your account | One person juggling many clients | Generic marketer running F&B and retail ads, same playbook applied to you | Home services campaign specialist, 12 years, backed by 8 figure ad spend data |
Leads on weekends | Rarely | Depends on campaign | Every day, seven days a week |
First reply to a lead | Manual, hours later | Manual, hours later | Automatic WhatsApp in under 3 seconds |
Creative production | Outsourced, fee per project | Outsourced, capped monthly | In house and unlimited |
Cost per lead | Set and forget | Reviewed monthly | Pushed down weekly |
Appointments and site visits | Not tracked | Not tracked | Tracked and reported |
Reporting | Ad hoc | Monthly PDF | Weekly check |
When leads slow down | Waits for you to tell them what to fix | Asks you to increase your budget | We rebuild the offer and creative first. Budget is the last lever, not the first |
Same ad platform. Very different outcome.
Twelve years and 8 figures in ad spend gave us something most agencies never build. A repeatable process. We do not start from scratch on your account and we do not guess. Every campaign we run for a Singapore home service business follows the same four steps.
We map who is actually buying. BTO or resale, first home or upgrade, price shopper or ready to commit. Then we work out what they compare before they enquire and where your competitors are losing them.
Most ads fail on the offer, not the targeting. We build one a homeowner cannot scroll past, framed for your vertical. Free site survey, package pricing, limited slots, whatever matches how your customer actually decides.
Video and static produced by our own team, with new hooks every week. When a creative drops in performance we replace it that week, not next month. This is why unlimited creative is possible for us and not for others.
The lead gets a WhatsApp reply in under 3 seconds, then a follow up sequence until they book. Appointments and site visits are tracked all the way through to closed sale, so you always know what your ad spend actually bought.
Your sales team should never start the day with nothing to work on. Not Monday. Not Sunday. Not the week after Chinese New Year. Most agencies give you a spike, then silence. You hire staff, they sit idle. You cut spend, the phone stops. That is not a business, that is a gamble.
Five numbers. We are judged on all of them.
Weekends included. Homeowners do not shop on your schedule. They look at 11pm on a Sunday, and we make sure you are the one in front of them when they do.
We push it down every week. Cheaper leads means the same budget buys you more chances to close.
A lead who never picks up is not a lead. Our automatic WhatsApp reply lands in under 3 seconds, while their phone is still in their hand and your name is still fresh.
No appointment, no sale. This is where most agencies stop caring. It is where we pay the most attention.
Your bank account, not our dashboard. Impressions and clicks do not pay salaries. Closed jobs do.
New videos, new hooks, new angles, new offers. No extra charge, no revision fees, no waiting for next month’s creative allocation. We stop when your calendar is full, not when we hit a quota.
We hit these together. We deliver the lead and the instant follow up. Your team calls back fast and keeps the pipeline updated.
Three Singapore home service businesses. Same method, three different verticals.
One lorry, relying on referrals, no consistent enquiry flow. We built the offer, produced conversion first video, and delivered affordable moving leads every week.
The leads were consistent and the quality was strong.
Thomas, 12Move
Wanted more showroom appointments and higher quality renovation leads. Full funnel built for HDB and condo homeowners, long form conversion video, weekly creative and audience testing.
The ads worked because the system worked.
Eddie Lua, NorthWest
Needed stronger lead volume and more predictable hiring enquiries. We rebuilt the entire framework around trust, credibility and reviews, with an optimised enquiry to appointment flow.
Their lead gen and follow up systems helped our sales team close more.
Gabriel Ee, Island Maid
For businesses that want experts to take over and deliver results.
For owners or in-house marketers who want to learn to run ads profitably, with guidance.
Best fit for Singapore service businesses spending $2K or more per month on ads.
Book a free strategy call and we will show you what your cost per lead should look like in your vertical, and what is holding it back right now.
There are two costs. Your ad spend, which goes straight to Meta, and your agency management fee, which comes to us and covers full campaign setup plus unlimited ad creative. For most Singapore home service businesses we recommend starting from $2,000 per month in ad spend. Below that the algorithm does not get enough data to optimise, and you end up paying more per lead for fewer of them. Book a strategy call and we will tell you what your vertical realistically needs.
Usually within 2 to 48 hours of the campaign going live.
It varies a lot by vertical. Renovation and interior design sit far higher than aircon servicing because the job value is far higher. The number that actually matters is not cost per lead, it is cost per closed job. A $12 lead that never picks up is more expensive than a $40 lead that books a site visit, which is why we track answer rate and appointment rate alongside cost per lead.
Yes, and deliberately. Renovation and interior design, movers, maid agencies, aircon servicing, flooring, painting, pest control and related trades. That focus is why we do not have to learn your market on your ad budget. We are expanding into other Singapore service industries that work the same way, so ask us if yours is close.
We follow up. Every lead gets an automatic WhatsApp reply in under 3 seconds, then a follow up sequence until they book or opt out. Sending a raw list of names to a sales team is where most agencies stop and where most of the money is lost.
The moment a lead fills in your form, our system replies on WhatsApp in under 3 seconds and starts a real conversation. It asks the qualifying questions your sales team would ask, such as property type, timeline and what the job involves, then offers live slots from your calendar and books the confirmed ones straight in. Reminders go out before the appointment, and anyone who goes quiet gets chased on a follow up sequence instead of sitting in a spreadsheet.
Anything the AI cannot answer is handed to your team immediately, and you can read every conversation. Your sales team starts the day with a diary of appointments rather than a list of names to cold call.
A freelancer usually manages the ad account and waits for you to tell them what to fix. We run the offer, the creative, the follow up automation and the reporting as one system, with an in house creative team producing new ads every week. When leads slow down we rebuild rather than ask you to raise your budget.
For first time advertisers there is no minimum term. If we are not a good fit in the first month, you can withdraw by telling us in writing with 3 days notice. We would rather you leave early than stay stuck. In practice most clients who see the first month through stay for years, and our longest has been with us since 2014.
A home services campaign specialist with 12 years in this exact market, working from 8 figures of ad spend data across 31 home industries. Not a generalist who ran an F&B campaign last month and will apply the same playbook to you.
Our focus is Singapore, and our data, benchmarks and case studies are all local. We do take on selected home service businesses in the region. Message us and we will tell you honestly whether we are the right fit.
Book a free strategy call and ask us anything. No pitch deck, no pressure.
E: info@thenextcomms.com
T: +65 6602 8233
