When it comes to social media marketing in Singapore, Facebook Ads are still one of the most powerful ways to reach new customers. But here’s where most businesses go wrong: they spend hours stacking random interests in their targeting settings, hoping that will bring in better leads.
The truth? In a small market like Singapore, interest stacking can actually hurt your results. Instead, the real key is pairing broad targeting with smart ad copy.
Singapore has a population of about 6 million. When you over-narrow your targeting—adding 20, 30, or even 50 interests—you end up shrinking your audience so much that:
Facebook’s algorithm is far more advanced than most advertisers realize. It can analyze who engages with your ad and then expand to find more people just like them.
In social media marketing Singapore, the winning formula is simple:
Give Meta enough room to learn and optimize.
Call out your ideal customer directly in your message.
This approach keeps costs lower, improves lead quality, and allows your ads to scale for longer without burning out.
Instead of relying on interest stacking, let your message do the heavy lifting.
Examples:
When your copy clearly calls out who the ad is for, the wrong people will scroll past, and the right people will click.
At The Next Comms, we’ve applied this exact strategy to scale local brands—helping interior design firms grow from 3 to 13 showrooms, and movers expand from 1 lorry to 6.
If you’re running Facebook Ads for social media marketing in Singapore, stop obsessing over random interest targeting. Instead:
Your message is the real targeting tool. And when you get this right, you’ll see your cost per lead drop and your ROI rise.
Broad targeting with specific ad copy works best. Singapore’s market is small, so letting the algorithm optimize while your message filters people is more effective than stacking interests.
Over-narrowing reduces reach and increases costs. Random interests often waste ad spend. Instead, use ad copy to call out exactly who you want to reach.
The algorithm learns from engagement and automatically finds similar users. With the right creative and copy, it delivers better leads at lower costs.
Yes. We’ve scaled interior design firms, movers, and other service businesses using broad targeting paired with clear, specific messaging.
Broad Targeting + Specific Copy = Results. This keeps costs low and ensures you attract the right audience through your message.
Fill in the form and we will get back to you as soon as possible.
Join our network of successful businesses. With The Next Comms, use social media effectively to elevate your business to the top of your industry.
Not ready for design project just yet? Register your Interest and be the first to know about TNC future promotions and updates.
