With over 2.7 million active users in Singapore, Instagram has become more than just a place to share photos — it’s one of the most powerful platforms for local businesses to generate leads and sales.
For SMEs in industries like interior design, movers, F&B, fitness, and education, Instagram Ads Singapore offer daily lead generation at a fraction of traditional advertising costs. The key is knowing how to use the right strategies, creatives, and objectives to capture attention and convert it into enquiries.
Instagram Ads are run through Meta Ads Manager, which means costs are similar to Facebook Ads.
Average Costs in Singapore (2025)
Like Facebook Ads, results can appear within 24 hours of launch. But we always recommend starting small, testing multiple ad angles, and scaling only when winners are found. This ensures sustainable ROI while avoiding wasted spend.
At The Next Comms, we’ve managed Instagram campaigns across multiple service-based industries. These are the strategies that consistently work:
Stories & Reels Ads
Lead Generation Ads
Carousel Ads
Offer-Based Campaigns
Retargeting Campaigns
The ROI from Instagram Ads is measurable and scalable. For local businesses, campaigns typically deliver:
We’ve seen clients generate daily enquiries within 24–48 hours of launching Instagram Ads, scaling up to hundreds of qualified leads each month.
Instagram is a visual-first platform, making it perfect for industries where customers want to see before they buy. Interior design, F&B, fitness, fashion, and beauty thrive because strong visuals inspire action.
But Instagram isn’t just about “likes.” With the right ad setup, it becomes a lead generation engine for service-based businesses. By combining eye-catching creatives with strong call-to-actions, SMEs can reliably convert viewers into customers.
Looking to grow with Instagram Ads in Singapore?
Contact The Next Comms today and let us show you how to turn Instagram into a consistent daily lead generation channel for your business.
Instagram Ads can start from as little as $10 per day. Most SMEs spend $300–$2,000/month to begin, while established businesses scale up to $50K+/month for bigger market reach.
The CPL typically ranges between $12–$45, depending on your industry and the quality of your offer.
Many businesses start seeing enquiries within 24–48 hours of campaign launch, though consistent scaling results are achieved after 2–4 weeks of optimisation.
Yes. Instagram Ads are especially effective for SMEs in service and lifestyle industries like interior design, movers, fitness, wellness, and F&B.
Boosting increases reach and likes. Running Ads via Meta Ads Manager gives access to advanced targeting, lead forms, retargeting, and tracking — delivering much stronger ROI.
The most effective formats are Stories Ads, Reels Ads, Carousel Ads, Lead Ads, and Retargeting Ads. These drive high engagement and generate leads.
Yes. With the right campaign setup, Instagram Ads can deliver 30 to 300+ qualified leads per month, making it a reliable channel for daily enquiries.
Not necessarily. At The Next Comms, our in-house team produces unlimited creatives — photos, videos, and ad copy — so your campaigns stay fresh and effective.
We measure ROI by leads, conversions, CPL, and revenue growth — not just engagement metrics like likes or comments.
We have 11+ years of experience, a 100% in-house creative team, and a proven track record scaling service-based SMEs in Singapore. Our unlimited creatives model ensures campaigns never go stale and ROI keeps improving.
Fill in the form and we will get back to you as soon as possible.
Join our network of successful businesses. With The Next Comms, use social media effectively to elevate your business to the top of your industry.
Not ready for design project just yet? Register your Interest and be the first to know about TNC future promotions and updates.
