With hundreds of agencies in Singapore promising to grow your business, how do you know which one is truly the best social media agency for your needs?
For SMEs, especially service-based businesses like interior design, movers, maid agencies, tuition centres, and beauty clinics, the wrong agency can mean wasted ad spend and missed growth opportunities. The right partner, however, can deliver daily leads, measurable ROI, and sustainable scaling.
Here’s a practical guide to choosing wisely.
When evaluating agencies, don’t just look at flashy presentations or promises of “more likes.” The best social media agency should demonstrate specific qualities that translate into real business growth.
A strong agency should be able to show clear case studies and success stories. Don’t settle for vague claims like “we increased engagement” — look for before-and-after results:
For example, at The Next Comms we’ve scaled a mover from 1 to 6 lorries and grown an interior design group from 3 to 13 showrooms. These are concrete results that demonstrate reliability.
Social media marketing today goes beyond posting content. The best agencies understand paid advertising across multiple platforms:
An expert agency knows how to use targeting, creative testing, and conversion tracking to get ROI. They don’t waste your money boosting posts — they build structured campaigns inside Ads Manager that deliver real leads.
Social media is powered by creatives. Without compelling ads, no amount of targeting will work. The right agency should produce a steady flow of high-quality creatives designed to stop scrolls and convert clicks into enquiries.
This includes:
At The Next Comms, we use an Unlimited Creatives Model — refreshing ads weekly with new formats, hooks, and angles to keep results strong.
The best agencies don’t run random campaigns. They use proven systems and frameworks to deliver consistent ROI.
At The Next Comms, we’ve developed the H.O.M.E. Method™:
This structured approach ensures your campaigns aren’t just “live” — they’re always optimised for growth.
Finally, the best agency is one that gives you full visibility. You should always know:
Agencies that hide behind vague reports or only show vanity metrics (likes, impressions) aren’t focused on your business goals. The right partner should share clear numbers that tie directly to growth.
Not every agency is the right partner. Watch out for:
Social media marketing for services is different from selling products. Homeowners, parents, and professionals don’t make decisions after one click — they need proof, trust, and follow-up.
That’s why service-based SMEs need an agency that:
This is where many generic “social media agencies” fall short.
At The Next Comms, we specialise in helping service-based SMEs dominate with social media ads.
We’re also an official Meta Business Partner, which means we’re recognised for expertise in managing and scaling campaigns effectively.
What makes us different?
Looking for the best social media agency in Singapore to grow your service-based business?
Partner with The Next Comms. With our proven systems, unlimited creatives, and Meta Partner expertise, we’ll turn your ads into a predictable growth engine.
A good agency will show you case studies with measurable results — not just likes and followers. Look for growth in leads, CPL (Cost Per Lead), and revenue. If they can’t share real numbers, be cautious.
Price matters, but results matter more. A cheap agency that delivers no leads is more expensive in the long run. The best agency balances fair pricing with proven ROI.
Ask:
Yes. Service-based SMEs need different strategies from e-commerce or big brands. An agency with experience in your industry (e.g., home services, beauty, education) will save you time and money by applying proven playbooks.
We’re an official Meta Business Partner with 11+ years of experience scaling service-based SMEs in Singapore. With our proprietary H.O.M.E. Method™ and Unlimited Creatives Model, we focus on what matters — daily leads, lower CPL, and sustainable ROI.
Fill in the form and we will get back to you as soon as possible.
Join our network of successful businesses. With The Next Comms, use social media effectively to elevate your business to the top of your industry.
Not ready for design project just yet? Register your Interest and be the first to know about TNC future promotions and updates.
