The moving industry in Singapore is competitive — hundreds of mover companies compete for the same pool of customers searching “movers near me.” Most rely on word-of-mouth or paid listings, but those channels are limited.
For one local mover, growth had stalled at just one lorry and a small crew. Leads were inconsistent, and jobs came mainly from referrals. Then everything changed when we introduced performance-driven Facebook Ads and lead-generation funnels built specifically for service-based businesses.
Within 12 months, the company scaled from 1 to 6 lorries, achieved a steady stream of daily enquiries, and became one of Singapore’s top-rated moving brands.
Before partnering with The Next Comms, the mover faced common challenges:
They needed a marketing system that could:
Our approach combined The H.O.M.E. Method™ with deep market insight for the moving industry.
H – Hook-Based Ads
We built scroll-stopping creatives featuring:
These ads instantly grabbed attention and positioned the mover as affordable yet professional.
O – Offer Stack
We re-framed their offer to stand out from generic competitors:
This turned curiosity into clicks and enquiries.
M – Momentum Funnels
We connected Facebook Lead Ads and landing pages to WhatsApp/SMS follow-up automation, so every lead received instant confirmation and a reminder for quotation scheduling.
E – Evergreen Optimisation
Every 7–10 days, we refreshed ad creatives with new formats: Reels, carousel images, and short video testimonials.
This avoided ad fatigue and kept CPL low — between $12–$28 per lead, far below industry average.
Within the first 6 months:
After 1 year, the mover became one of Singapore’s most referred moving companies, achieving stable month-on-month growth without relying on external listing sites.
If you’re running a moving or logistics business in Singapore, here’s what works:
These strategies are not exclusive to movers — they apply to any service-based SME that depends on steady daily enquiries.
We’re an official Meta Business Partner with over 11 years of experience scaling home-service brands. Our proven systems have grown movers, interior design firms, and maid agencies into multi-branch operations through:
Want to scale your moving company just like this success story?
Partner with The Next Comms, Singapore’s trusted agency for mover marketing. We’ll help you generate consistent daily leads, automate your follow-up, and grow your fleet — one ad at a time.
Most movers start with a monthly ad budget of $1,000–$3,000, depending on the area coverage and competition. This budget typically generates 100–250 qualified leads when managed correctly with strong offers and targeting.
CPL for moving services usually ranges between $12–$30, depending on the quality of the offer, creative, and how competitive your region is. Movers offering fast WhatsApp quotes and transparent pricing usually enjoy lower CPL.
Most movers start receiving enquiries within 24–48 hours after launching campaigns. Consistent lead flow and ROI optimisation typically take 2–3 weeks of creative testing and audience tuning.
Videos generally perform better because they show movement, process, and professionalism — all critical in building trust. However, the best approach is to test multiple formats: short videos, Reels, carousel ads, and image posts. At The Next Comms, we rotate new creatives weekly under our Unlimited Creatives Model to prevent ad fatigue.
Speed matters. Movers who respond within 15 minutes have a much higher close rate. That’s why we integrate WhatsApp and SMS automation in our Momentum Funnels — to confirm appointments instantly, send pricing details, and keep customers engaged.
Year-round campaigns build momentum and reduce cost per lead over time. Running ads only during peak months (like year-end or festive periods) makes you compete in higher-cost seasons. Consistency keeps brand awareness and bookings steady.
We’re an official Meta Business Partner with over 11 years of experience helping movers, interior designers, and home service brands scale. Our H.O.M.E. Method™ and Unlimited Creatives Model have proven to turn moving companies from 1-truck operations to multi-lorry fleets — delivering real leads, measurable ROI, and sustainable growth.
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