3 Simple and Cost-Effective Social Media Marketing Steps
If you are a floor tiling contractor in Singapore, especially a small or growing business, here is a reality check that most contractors avoid.
As Alex Hormozi puts it:
“If you are under $1 million a year, you have to advertise more.
No one knows you exist.
Which is why you’re not making as much as you want.
You’re not fighting against competition, you’re fighting against irrelevance.”
Most tiling businesses are not losing because they are bad.
They are losing because no one sees them consistently.
That is why social media marketing matters.
Step 1: Advertise First and Get Data (Not Perfection)
Many floor tiling contractors make this mistake:
“I want my ads to be perfect before I run them.”
That is the wrong order.
What You Should Do Instead
At this stage, your goal is not sales.
Your goal is data.
You need to know:
If you are not advertising, you have no data.
If you have no data, you are guessing.
Step 2: Improve Your Ads Based on Data
Once your ads are live, the next step is not to stop.
The next step is to improve.
What to Optimise
This is where most contractors quit too early.
They run ads for one or two weeks, see mixed results, and stop.
But optimisation only works after ads run.
You are not guessing anymore.
You are adjusting based on real homeowner behaviour.
Step 3: Advertise More Once You Know What Works
This is the part most small contractors never reach.
Once you know:
You do not slow down.
You advertise more.
That means:
For example:
More visibility means more enquiries.
More enquiries means more control over which jobs you accept.
You are not competing with big renovation firms yet.
You are competing with being invisible.
Social media marketing allows you to:
Advertising is not about pushing people to buy.
It is about making sure the right homeowners know you exist.
Final Takeaway
If your floor tiling business is under $1 million a year, the problem is rarely skill.
The problem is exposure.
Advertise first.
Improve based on data.
Then advertise more.
That is how small floor tiling contractors in Singapore grow without burning money or racing to the bottom on price.
Floor tiling contractors in Singapore get more leads by advertising consistently on Facebook and Instagram, using before and after photos or short videos to show workmanship, and responding quickly to enquiries on WhatsApp. Consistent visibility is more important than perfect ads.
Yes. Social media marketing is especially effective for small floor tiling businesses because it allows contractors to start with low budgets, show real work visually, and reach homeowners directly without competing on expensive Google search keywords.
Most floor tiling contractors can start Facebook and Instagram advertising with $500 to $1,000 per month. Once winning ads and lead quality are proven, budgets can be gradually scaled to $5,000 to $10,000 per month based on demand and capacity.
Advertising first helps floor tiling contractors collect real data. Without running ads, there is no way to know which photos, services, or messages homeowners respond to. Ads should be improved based on performance data, not assumptions.
Before and after images, close-up photos of grout lines and tile alignment, and short videos showing tiling progress work best. Image ads often generate cheaper leads, while videos usually attract more serious homeowners.
Choose a social media agency that has experience with home services or contractors, understands lead generation instead of just posting content, and is transparent about testing, optimisation, and ad spend. Avoid agencies that promise results without data or push large budgets from day one.
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