If you’re running a small or medium enterprise (SME) in Singapore, chances are you’ve considered advertising on Facebook. With over 3.9 million active users, Facebook Ads offer one of the most cost-effective ways to generate daily leads and scale your business. But how much do Facebook Ads in Singapore really cost? What strategies work best for SMEs? And most importantly — what kind of ROI can you expect?
This guide breaks it down.
Facebook Ads are flexible — you can start with as little as $10 per day. The actual cost depends on your targeting, competition, and industry.
Average Costs in Singapore (2025)
The key isn’t how much you spend, but how efficiently that spend is turned into leads and sales. That’s where strategy comes in.
At The Next Comms, we’ve run campaigns for movers, interior design firms, maid agencies, and more. Here’s what works for SMEs in Singapore:
Lead Generation Campaigns
Retargeting Campaigns
Offer-Based Advertising
Unlimited Creatives Testing
Full-Funnel Approach
The question every business owner asks: Do Facebook Ads really work? The answer is yes — when done right. We’ve consistently delivered:
The ROI depends on your industry and offer, but SMEs in Singapore can realistically expect a 3x–10x return when campaigns are managed properly.
While Facebook Ads Manager is open to everyone, most SMEs struggle with:
A specialised Facebook Ads agency in Singapore like The Next Comms solves these problems by:
Looking to grow your business with Facebook Ads in Singapore?
Contact The Next Comms today for a free consultation and let us show you how we can turn Facebook into your most powerful lead generation channel.
You can start with as little as $10 per day. SMEs typically spend $300–$2,000 per month in the early stage, while established SMEs scale to $10K–$80K per month for market dominance.
The CPL usually falls between $10–$50, depending on the industry. Interior design, legal, or financial services may be higher, while movers or retail services tend to be lower.
Yes. Many businesses see enquiries within 24 hours of launching campaigns. However, consistent results come from testing offers, creatives, and audiences before scaling.
Starting small allows you to test different angles, offers, and creatives. Once winning ads are identified, budgets can be scaled to achieve bigger results without wasting spend.
Facebook Ads work well for service-based SMEs like interior design, movers, maid agencies, contractors, tuition centres, F&B outlets, and even B2B companies targeting decision-makers.
Boosting simply increases visibility. Running Facebook Ads via Ads Manager allows advanced targeting, lead forms, retargeting, and tracking — giving much stronger ROI.
Testing usually takes 2–4 weeks. Once a winning campaign is found, SMEs can scale from $1K–$2K/month budgets to $10K–$80K/month, depending on goals and market size.
Most SMEs in Singapore achieve a 3x–10x return. Starter budgets may generate 30–100 leads monthly, while scaling budgets produce 500+ leads with stronger ROI.
No. At The Next Comms, our 100% in-house team produces unlimited ad creatives — including copy, visuals, and videos — so campaigns stay fresh and effective.
We’ve scaled movers from 1 to 6 lorries, interior design firms from 3 to 13 showrooms, and maid agencies from 5 to 9 branches. Our performance-first approach, unlimited creatives model, and local expertise ensure consistent growth for SMEs.
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