The painting business in Singapore is high-demand but highly competitive. Homeowners repaint before CNY, after TOP, before resale, and during renovation — yet many painting companies still struggle with inconsistent leads and price shoppers.
If you’re asking “how do I get more painting leads in Singapore?”, this guide breaks down what actually works in painting company marketing, based on real home-services performance.
Common problems painting contractors face:
The issue is not demand. The issue is how you attract, qualify, and follow up.
Step 1: Use the Right Platforms (Don’t Depend on One)
The best way to market a painting company in Singapore is to use both Google and Facebook/Instagram.
Google Ads (High Intent)
People search:
These leads convert well but are competitive and costly.
Facebook & Instagram Ads (Demand Creation)
FB/IG works because:
Strong painting companies use Google + FB/IG together.
Step 2: Stop Advertising “Cheap Painting”
Ads like:
Attract the wrong customers.
What Converts Better:
Homeowners want peace of mind, not just cheap paint.
Step 3: Use Content That Builds Trust
High-performing painting content includes:
You don’t need to post daily. You need clear, confidence-building content.
Step 4: Build a Simple Painting Lead Funnel
Instead of sending everyone straight to WhatsApp:
This filters out time-wasters and improves close rate.
Step 5: Pre-Qualify to Improve Lead Quality
Better painting leads come from asking simple questions:
This helps you:
Step 6: Follow-Up Is Where Sales Are Won
Many painting companies lose jobs because:
Best practices:
Homeowners usually contact 3–5 painters. The fastest and clearest often wins.
Step 7: Track the Right Numbers
You don’t need fancy dashboards. Track:
Well-run painting ad campaigns in Singapore often aim for:
Final Thoughts: Marketing Is a System
Marketing a painting company in Singapore is not about one viral ad.
It’s about building a repeatable system that delivers:
When done right, marketing stops being stressful —
and becomes a growth engine for your painting business.
Painting companies in Singapore get more leads by using Google search ads for high-intent homeowners and Facebook or Instagram ads to showcase before-and-after results. The best results come from combining ads with lead forms and fast WhatsApp follow-ups.
Painting service advertising in Singapore typically costs $10 to $30 per lead, depending on competition, seasonality, and lead qualification. Full-unit repaint leads usually cost more but convert better than small patch-job enquiries.
Painting leads are often low quality due to generic ads, unclear job scope, or no pre-qualification. Adding simple questions such as property type, full-unit or partial repaint, and preferred timeline significantly improves lead quality.
Both platforms work best together. Google captures homeowners actively searching for painters, while Facebook and Instagram help painting companies reach homeowners earlier and build trust through visuals and process videos
Painting companies convert more leads by replying within 1–3 minutes on WhatsApp, clearly explaining the painting process, and following up consistently over 3–7 days. Fast response and clear next steps often win the job over cheaper competitors.
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