Social media advertising is one of the fastest ways for SMEs in Singapore to get leads and grow. Yet many businesses waste money on campaigns that don’t convert because of avoidable mistakes.
Many SMEs click the “Boost Post” button thinking it’s advertising. In reality, boosted posts are limited to likes and reach. Without Ads Manager campaigns, you miss out on advanced targeting, lead forms, retargeting, and conversion tracking.
“Contact us to find out more” doesn’t inspire action. In a crowded feed, only clear, irresistible offers stand out — e.g., free consultations, limited-time discounts, or value-add bonuses.
Some businesses think casting a wide net gets more leads. In truth, relevance beats reach. Ads should be targeted by demographics, interests, and behaviours specific to your ideal customer.
A lead that waits 24 hours without a response often goes cold. Many SMEs lose money by not having a WhatsApp/SMS follow-up system to confirm appointments instantly.
Ads need testing. Too many businesses shut down campaigns after a few days if they don’t see results. Winning campaigns often emerge only after testing multiple creatives, hooks, and offers.
Likes and comments don’t pay the bills. Real success is measured by leads, cost per lead (CPL), conversion rates, and ROI. Many SMEs waste money chasing the wrong metrics.
Running the same ad for weeks leads to declining performance. Without weekly creative refreshes, CPL rises and ROI drops. That’s why we use an unlimited creatives model at The Next Comms.
Just because a competitor is running an ad doesn’t mean it’s working for them. SMEs often copy without testing their own unique hook + offer + funnel, which results in wasted spend.
Facebook, Instagram, and TikTok each work differently. What works on TikTok (authentic, short-form video) won’t work on Facebook (lead forms, retargeting) or Instagram (visual proof, Reels). Campaigns need to be platform-specific.
Ads alone don’t close sales. Without a proper funnel — awareness ads, retargeting, and follow-up automation — leads fall through the cracks. A funnel turns clicks into appointments and ROI.
Don’t waste money repeating these mistakes.
Contact The Next Comms, an official Meta Business Partner, and let us show you how to run ROI-driven social media ads in Singapore that generate daily leads and real growth.
Yes. Even with small budgets, Facebook, Instagram, and TikTok Ads can generate daily enquiries. The key is running structured campaigns with strong offers and proper targeting, not just boosting posts.
Most SMEs start with $1K–$2K/month. Growing businesses often invest $5K–$20K/month, while established service brands scale to $30K–$80K/month depending on ROI.
The biggest mistake is boosting posts instead of running Ads Manager campaigns. Boosted posts only increase reach but don’t deliver real lead generation.
Don’t measure likes or comments. Track Cost Per Lead (CPL), conversion rates, and ROI to know whether your campaigns are profitable.
CPL depends on your industry, competition, and offer strength. Weak offers, ad fatigue, or broad targeting often drive costs up. Testing new creatives and tightening targeting usually lowers CPL.
No. Just because an ad is running doesn’t mean it’s profitable. Your ads need a unique hook, tailored offers, and funnels designed for your business.
Not necessarily. Start with Facebook Ads for lead generation, add Instagram Ads for social proof, and expand into TikTok Ads when you’re ready to scale.
We recommend refreshing creatives every 7–10 days to avoid ad fatigue. At The Next Comms, we use an unlimited creatives model so SMEs never run stale ads.
You risk missing out on winning campaigns. Ads need 2–4 weeks of testing to find the best-performing creatives and offers. Stopping too early means wasted potential.
We’re an official Meta Business Partner with 11+ years of experience scaling service-based SMEs. Our proprietary H.O.M.E. Method™ ensures every campaign is built for real ROI, not just vanity metrics.
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